It is well known that good links of high quality are always going to have positive effects and improve your SEO. Some websites are clicking onto ways of obtaining links they do not really deserve, which is another method of manipulating Google for free value. Google, currently, is one-step ahead in the game, cracking down strictly on any attempts of spamming and eradicating black-hat SEO tactics.
You can be forgiven thinking that SEO is all about link building, well that’s the general thought of people looking at SEO for the very first time. When you buy a car, you don’t buy the car on the merit of how great it looks from the outside do you? Looks can be important but we need to be checking under the bonnet for any under lying issues that may be or in the future hamper the cars performance. It is the exact same with your website, it may look fabulous but there could be detrimental factors underlying which could be affecting your websites performance and how it appears in the various search engines out there.
Successful social media marketing involve you being active and gaining a status on social media sites, the outcome is simple generating traffic to your site by creating a buzz. This can be achieved through Facebook, Twitter and other social signals, the goal is to grab people’s attention and direct them to your site and the services you offer.