With the power of the internet it’s easier to research and gain knowledge in about every subject. So maybe you have an online account and have determined that you will not hire a Digital Marketing Agency to the marketing and optimizing of your website. I mean you started your own business you can market it too. Right? The answer to that question is yes and no.
A marketing agency will be trained to know what techniques and guidelines are in place for website optimization. There are SEO practices that are considered Black Hat and can get your site removed and penalized from the search engines.
What to avoid:
- Keyword Stuffing. Do not use a overuse the same keywords in the content of your site
- Hidden and or invisible text. What is considered hidden? If the text color on your website is the same color as the background it’s hidden. Meaning visitors will not be able to read the text, but a search engine bot/spider will be able to read and index.
- Meta Tag Stuffing. Usually a Meta is only visible to the website’s owner and placed in the html source code of a site.
Digital marketing is beneficial when owning a web store or website, but if not following the rules or spamdexing then chances of being penalized and losing the site itself are high. Google frowns on deliberate spamming and manipulations and is always working on bettering their algorithm to take down these types of sites. So even though these techniques may seem like they are helping in the short-term they will not help in the long-term. It will be discovered by Google or even someone who notices the website’s spamming and reports it. Beware of Black Hat practices and any company that uses them.