Search Engine Optimization & Your Business

Growing up a business takes time and that’s true of search engine optimization as well. There are many components of SEO that makes a website reach the top spots of Google organically, but this does not happen overnight. It is possible to get in the top spots through pay-per-click, but it is more advantageous of a company to go for organic listing results. This takes time and a budget of $500.00 and more.

Why so much? Building the right foundation is imperative for page rankings. What that means is, if the link building to your ecommerce or company website is done incorrectly, chances are, when Google updates their algorithm it will push your site to the back. Business’s should look into link earning and not link buying. Google will notice when a website has a spike of links pointing to their page. That is a warning sign that spamming is occurring to build up this website and that will cause penalization.

Since you have been working so hard on your business don’t you think it’s worth the investment to build it up properly? If there is any black-hat SEO done for your webpage, meaning manipulation of the seach engines, it will be found out. The only way is to hire a search engine optimization company that practices white-hat SEO. Marketing agency knows Google’s guidelines and will build up the website to have on-page factors that will assist Google spider-bot’s to correctly index your business’s website. There are also off-page factors that contribute to a company’s website popularity. That popularity comes from other blogs, classifieds or web directories linking back to your business website.

As mentioned, there are black-hat techniques that could eventually lead to a website being penalized, and there are white-hat SEO techniques that will build up a website correctly and because of the time and quality put into the search engine optimization it will within 3-6 months be in the top 10 search results on Google search engine.

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