Digital marketing has evolved, gone are the days of submitting your website to search engines and expecting to rank overnight. You used to be able to stuff your keywords tag full of comma separated phrases that you wanted to rank for and that was enough to see your site ranking. But that was then and this is now digital marketing has changed, nowadays you need to take a much more holistic approach to online marketing in order for it to be dome correctly.
Today you should find a good digital marketing firm that can help you navigate the internet marketing maze in 2012 – a good digital marketing agency will be able to help you find your way through the Google Zoo – AKA Google’s panda and penguin updates which really do require careful consideration. Be careful though choosing the wrong SEO agency can see you getting burned in more ways than one.
As far as online marketing goes, SEO, PPC and social media are of course the main protagonists. Master these and your digital strategy will good to go, get it wrong and you’ll be picking up the pieces for years to come. Get the right digital marketing agency from the outset, that way you’ll be well informed and set up for success with the right tools and talent to move forward.
Establishing a solid working relationship with the right online marketing agency can sometimes be tricky, perhaps you are finding it hard to get a hold of them on the phone or they don’t report very well on the work they are doing? Whatever the case may be you could do a lot worse than speaking with the guys at SWISH Digital.